Founded by celebrated, award-winning Ugandan model scout, show producer, and director Joram Muzira, Joram Model Management (JMM), established in 2012, stands as one of Africa’s premier modeling agencies.
Renowned for discovering and nurturing some of the continent’s most iconic fashion talents, JMM proudly represents an elite roster including Achol Ayor, Majda John Peter (Winner of Elite Model Look Worldwide 2022), Aliet Sarah, Akello Patricia, Aamito Lagum, Adit Priscilla, Lamich Kirabo, Ayak Veronica, Mayor Dutie, Aketch Joy Winnie, Angair Biong, Achan Biong, Ajang Monica, Jimai Hoth, Claudia Donam among others—all featured under our prestigious Direct Bookings Board.
JMM operates mainly with the Women's Main Board—making a powerful impact across high fashion, film, commercial advertising, and pageantry. We are the driving force behind over 90% of Uganda’s high-end fashion shows and productions, making JMM the agency of choice for designers, brands, and creatives who seek excellence. From runway to concept development, casting to full-scale production, JMM is the ultimate one-stop hub for model and fashion event solutions.
With deep-rooted local expertise and strong global alliances, JMM maintains strategic partnerships with leading agencies in New York, Paris, London, Milan, Spain, and Germany, enabling us to promote and manage our models' careers on an international scale—ensuring visibility, longevity, and sustainable growth.
At the heart of JMM is a world-class team of passionate, highly skilled international scouts and industry professionals. With an eye for unique beauty and unwavering commitment to excellence, the team continues to elevate East African talent to the global stage.
At JMM, we Scout | Nurture | Groom | Develop | Mother | and Place models worldwide. Our mission is to empower African talent, transforming potential into global success through our unmatched Direct Bookings Board and expansive international network.
